AFP Relaxnews
Parisian label Koché headed to the Big Apple to present its
pre-fall/winter 2018-2019 collection. Christelle Kocher's iconic
sportswear and streetwear designs -- including pieces created in
collaboration with soccer club Paris Saint-Germain -- were showcased in
the Strand Bookstore, a stone's throw from Greenwich Village.
The worlds of sport and luxury fashion have been colliding on the
catwalks for several seasons already, much to the delight of a handful
of labels and upcoming designers. One such brand is Koché, known for its
streetwear fashion, successfully reinventing the sportswear wardrobe
each season using the codes of luxury fashion and couture.
For this pre-fall/winter 2018-2019 collection, the Parisian label takes
the trend further by continuing its collaboration with French soccer
club Paris Saint-Germain, first debuted in September at Fashion Week
(spring/summer 2018).
As a result, fabrics associated with sportswear -- in particular
materials used to make soccer jerseys -- meet luxury fabrics and couture
details such as feathers and lace. Logos -- sometimes discreet or
sometimes XXL -- sit alongside animal-print motifs. Plus, PSG's iconic
jersey is turned into an asymmetric dress, a polo-shirt dress and men's
shirts. Looks are accessorized with sneakers for men and heeled shoes or
sandals for women.
Currently flying high on the international soccer scene, the Parisian
club was involved in all kinds of collaborations in 2016 and 2017. As
well as Koché, PSG has teamed up for collections with Levi's, Rolling
Stones, Maison Labiche, Thomas Sabo, colette and Hello Kitty.
