Decorté looks to London for new makeup launch

KATE MOSS for DECORTÉ Photographer: Mario Testino

Relaxnews (Beauty)

Japanese skincare and color cosmetics brand Decorté is launching a new color cosmetics range in London.

The three-piece collection will be stocked exclusively at Selfridges London before going on sale in further locations later in the year, the brand has announced.

The range includes ‘Dip In Glow', a multi-use highlighter that acts as a serum and moisturizing oil for a youthful glow, and ‘Eye Glow Gem', a long dewy-finish eye shadow available in 30 shades. ‘The Rouge', a high-pigmented lipstick available in 25 shades and in a matte or glow formula, completed the collection. From January 25 through February 1, makeup artists from the brand will be on hand to provide advice and assistance to in-store shoppers at Selfridges regarding the new products.

KATE MOSS for DECORTÉ Photographer: Mario Testino

"We are excited to launch our most unique makeup range, first and foremost at Selfridges in London, a place where women embrace new cosmetics trends and appreciate high quality products," said KOSÉ Corporation's Managing Director, Masanori Kobayashi, in a statement.

A video clip posted to the brand's Instagram account shows its longtime global brand ambassador, supermodel Kate Moss, testing out the new 'Eye Glow Gem' and giving the product her fashionable seal of approval.

The move is the latest sign that Decorté, which is owned by the umbrella company Kose, has its eye on the UK market. The brand, which was previously sold in in Asia, North America and Italy, added Britain to its list in October last year.

Decorté focuses on the combination of cutting-edge science with the ancient practice of eastern medicine. Each product is centered around its ‘Vi-Fusion' concept -- an approach that works to holistically strengthen, regenerate and empower skin.